Case studies: Scaling

Case studies in this category: Scaling. No promises, just proof.

Illustration: a garage turned into a small shop, a flood of parcels pouring in through the open door, inside a man and a woman calmly working at a new packing table with a label printer and a conveyor, parcels lined up in neat yellow stacks

Two weeks after launch, hundreds of orders a day

Two weeks after launch, a small husband-and-wife webshop was flooded with hundreds of orders a day, and customers started leaving angry comments. In a few days we put things in order: support, automatic invoicing, shipping, stock and a CRM.

2 weeks after launch, the peak arrivedRead the case

Illustration: a flood of heavy framed photographs pours into a yellow press machine and flies out the other side as light image cards towards phones and laptops

DevelopmentScaling3 min read

20 million images a day. Smaller, faster, and nobody waits.

We built an image optimisation API backend for an international company, and we have run it ever since. Scaled to 20 million images a day, it compresses, converts, resizes, crops around the subject, and writes alt text with AI.

20 million images a dayRead the case

Illustration: a stream of blank picture frames flies from the left into a big yellow lens, and comes out on the right sorted into four yellow trays, each showing a different simple shape: a circle, a triangle, a square and a face

DevelopmentScaling2 min read

Millions of images a day, recognised in under a second

A growing enterprise's image recognition service buckled at peak times. We built a horizontally scaling API: it processes millions of images a day with sub-second response times, and handles 10x traffic spikes without manual intervention.

10× traffic spikes, no manual interventionRead the case