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Press kit

upTools, all in one place.

Logos, colours, a short introduction and illustrations for journalists, partners and anyone writing about us. Free to use when it is about upTools.

The upTools logo

About us, in three lengths

Copy the one that fits. Edit it freely, just keep the meaning.

One sentence

upTools is the team that builds, runs and prepares web shops and business systems for heavy traffic, on any stack, anywhere in the world.

Short, about 50 words

upTools sees opportunity where others are already looking for the exit: it takes over legacy systems and gives them new momentum. It builds, runs and scales web shops, CRMs and internal systems, on any stack, anywhere in the world. Its AI solutions work in production. The yardstick never changes: how much room technology opens up for the business.

Longer, about 100 words

upTools sees opportunity where other technology partners are already looking for the exit. It takes over neglected, legacy systems, fixes the foundations and gives development new momentum. It builds, runs and scales web shops, CRMs and internal business systems, so that growth does not turn into a technical obstacle course. It works with any technology, anywhere in the world. It runs systems with 99.9% availability and prepares them for the traffic that campaigns bring. It builds AI solutions that do real work in production. In an emergency, it steps in within 5 hours. For upTools, technology is measured by how much room it opens up for the business.

Company
upTools Kft.
Based in
Balatonalmádi, Hungary
Website
uptools.io
Contact
[email protected]

Logos

SVG for the web, PDF for print, PNG for everything else. Use the standard version on light backgrounds and the dark version on dark ones.

Full logo

Full logo, dark background

Full logo, single colour

Mark, dark background

Profile picture (head only)

How to use it

Do

  • Keep clear space around it: at least half the height of the mark.
  • On screen, the mark at least 24 px, the full logo at least 110 px wide.
  • In print, the mark at least 10 mm, the full logo at least 35 mm.
  • On dark backgrounds, use the file made for dark backgrounds.

Do not

  • Stretch or distort it.
  • Rotate it.
  • Recolour it or add effects.
  • Set the wordmark in another font.

Colours

  • Yellow#FFD43B
  • Ink#111111
  • Ink 2#3D3D3D
  • Paper#FBFBF7
  • White#FFFFFF

Fonts

All three are free to use under the SIL Open Font License and can be downloaded from Google Fonts.

Aa Őő

Bricolage Grotesque

Headings and buttons, 700 and 800
Aa Őő

Schibsted Grotesk

Body text, 400 and 600
Aa Őő

Martian Mono

Labels, short code

Illustrations

Our own illustrations. Free to use when you write about upTools.

Operations JPG
Development JPG
Scaling JPG
Team JPG

Press contact

Interviews, quotes, background: write to us and we reply within one business day.

[email protected]